Reg Tait Hull Web Designer[ + Menu]

Cloud2

Design for Digital Transformation—enterprise intranets and business intelligence

Cloud2 make award-winning Digital Transformation products and services for enterprise and NHS customers. I’ve worked with the team on a wide range of tasks and projects.

User interface design

I helped improve the user interface of intranets and BI portals with crisp and modern design, making them simpler to use and easier to maintain. As a designer, I aimed to bring a user-centric perspective.

As part of intranet ‘branding’ for individual customers, I created a simple Sass-based CSS framework to make re-styling fast, accurate and repeatable.

Challenges along the way included working with legacy code and browsers, and familiarizing myself with the fundamentals of complex applications to work effectively with product specialists and back end developers.

Marketing ephemera

I created promotional posters and pull-ups, web pages, and email marketing templates. I also modernized the brand assets, with a brighter palette and punchy illustrations that match the bold style with consistency.

What is Digital Transformation?

According to the internet, Digital Transformation is the profound and accelerating transformation of business activities, processes, competencies and models to fully leverage the changes and opportunities of digital technologies and their impact across society in a strategic and prioritized way, with present and future shifts in mind. [Source]</p>